Course Overview

Course Name: The Fluent Brand: LinkedIn & Beyond™: Build an Authentic Digital Identity

Objective: To help professionals craft a compelling, authentic digital brand that resonates with recruiters, peers, and industry leaders, leveraging LinkedIn and other platforms for career growth.

Course Highlights:

• Personal brand discovery & positioning
• Writing impactful LinkedIn profiles & posts
• Networking strategies in digital spaces
• Content creation & thought leadership
• Online communication etiquette & engagement
• Analytics & growth tracking

Modules:

1. Digital Brand Assessment & Goal Setting
2. Crafting Your LinkedIn Profile & Headlines
3. Content Strategy & Post Creation
4. Networking & Engagement Best Practices
5. Personal Brand Expansion Across Platforms
6. Analytics & Continuous Improvement

Duration & Format:

• Course Length: 6 to 8 Weeks
• Class Frequency: 3 sessions/week or 2 sessions/weekend
• Class Duration: 1 hour/session (weekly) or 2 hours/session (weekend)
• Format: Online Live
• Batch Size: Max 15 students
• 1:1 Classes available

Who is this for?

• Job seekers & career changers
• Entrepreneurs & freelancers
• Professionals aiming to boost digital presence

Outcomes:

• Authentic and engaging online professional brand
• Increased visibility and network growth
• Strategic digital communication skills